Landon Sawyer's Blog

  TikTok's Takeover      In the vast landscape of social media, there’s one app that’s been making waves like no other: TikTok. Whether you’re a seasoned user or just getting started, there’s no denying the impact this platform has had on the way we interact, create, and consume content online. Let’s take a closer look at TikTok and how it’s evolved social media as we know it.      One of the most significant ways TikTok has evolved social media is by popularizing short-form video content. Unlike traditional social media platforms where users primarily share photos or longer videos, TikTok’s format encourages quick, engaging clips that capture attention in a matter of seconds. This shift towards bite-sized content has transformed how we consume media online, catering to the fast-paced nature of today’s digital world.      TikTok’s algorithm plays a crucial role in the app’s success, as it has the ability to catapult content to viral status within hours. By analyzing user behavior a

  Some YouTube Talk      Let's talk YouTube. I mean, who doesn't love spending hours lost in the endless sea of videos, right? Whether you're watching cute cat compilations, learning how to cook a gourmet meal, or getting lost in the latest music videos, there's something for everyone on this platform.      But did you know that YouTube wasn't always the behemoth it is today? Nope, it actually started out in 2005 as a dating site called "Tune In Hook Up" before quickly pivoting to the video-sharing platform we know and love. Talk about a glow-up.      Now, fast forward to today and YouTube is pulling in some seriously mind-blowing numbers. Get this: every single day, people watch over a billion hours of YouTube videos. That's billion with a B, folks. And with over 500 hours of video uploaded every minute, there's never a shortage of content to devour.      But it's not just about the quantity, it's about the quality too. YouTube has b

  Where Did The Season Go? Man, can you believe it? The season is just zooming by like a fastball down the middle. I swear, it feels like just yesterday we were gearing up for our first game and now here we are, already knee-deep in the swing of things. One of the highlights so far has definitely been our trip down to Florida. Let me tell you, that was something else. We packed our bags, loaded up the bus and hit the road for some serious baseball action. But you know what they say, time flies when you're having fun and boy, did it fly. It felt like we blinked and suddenly we were packing up to head back home. I guess that's just how it goes sometimes, right? You wait all season for these big moments and then they're over in the blink of an eye. But hey, I guess that's what makes them so special. You have to cherish every pitch, every inning, every game, because before you know it, it's all over. Anyway, just wanted to check in and share a little bit about h

  Go Away, Rain      It’s been quite a soggy week. I don’t know about you, but it feels like the rain just won’t quit. And you know what that means for a college student like me who loves nothing more than hitting the diamond? Yep, you guessed it -- no baseball.      It’s been a tough week, I won’t lie. Every time I peek out the window, hoping for a break in the clouds, all I see is more raindrops dancing on the pavement. The fields are soaked, the grass is practically swimming, and any hopes of getting in a game are quickly scratched.      But it’s not all doom and gloom. As much as I miss swinging the bat and chasing down fly balls, I’ve come to appreciate the silver lining of these rain-filled days. Those unexpected breaks from the action can actually be pretty sweet, especially when you’re knee-deep in the hustle and bustle of college life.      Baseball season can be grueling, with practices, games, and travel taking up a big chunk of your time. An unexpected day off gives your b

Advertising on Snapchat     In today's digital age, social media platforms have become invaluable tools for businesses looking to reach their target audience. One platform that has gained immense popularity, especially among younger demographics, is Snapchat. With its unique features and engaged user base, advertising on Snapchat can provide numerous benefits for companies looking to expand their reach and increase brand awareness. Connect with a Younger Audience: Snapchat boasts over 265 million daily active users, with the majority being in the coveted 13 to 34 age range. If your target demographic includes millennials and Gen Z, advertising on Snapchat can help you effectively connect with this younger audience. Creative Advertising Formats: Snapchat offers a variety of creative advertising formats, including Snap Ads, Sponsored Lenses and Sponsored Geo filters. These formats allow businesses to showcase their products or services in engaging and interactive ways, ma

  Snapchat Glow Up Let's take a trip down memory lane and chat about the rollercoaster ride that is Snapchat's evolution. It's crazy to think that this app, once known as "Peek A Boo," has transformed into the iconic platform we all know and love today. Fast forward a bit, and we arrive at the pivotal moment when Snapchat officially launched in September 2011. With its new name, the app quickly gained traction among the younger crowd, offering a fresh take on social media. Suddenly, sending self-destructing snaps became the coolest way to communicate with friends. But let's not forget about Snapchat's humble beginnings. In those early days, the app was a bit rough around the edges. The interface was clunky, and features like Stories and Filters were still a twinkle in the developers' eyes. Yet, despite its imperfections, Snapchat had that special something that kept users coming back for more. As the years went by, Snapchat continued to evolve and inn

  Take Me Back to Florida Now, I've been occupied by a hefty slice of my daydreams lately – heading back to Florida to play baseball. Yep, you heard that right. While the rest of the world might be thinking about cozying up by the fire, I've got Florida on my mind, and let me tell you why. Picture this: the crack of the bat, the scent of freshly cut grass, and the warmth of the sun on your skin – ah, there's nothing quite like baseball season in Florida. Now, I might be a tad biased, but hear me out. Growing up, some of my absolute best memories were made on those sunny Florida fields. From travel ball games to high school trips, Florida was where I honed my skills, forged lifelong friendships, and fell head over heels in love with America's favorite pastime. There's just something magical about the Sunshine State that makes it the perfect backdrop for baseball. Maybe it's the endless blue skies or the palm trees swaying in the breeze, but every time I step onto